Founder & CEO | Fractional COO

Jessica Lee is a strategic operator and the Founder & CEO of OptimizedExecs, where she leads the vision for delivering high-impact fractional solutions to growing businesses. With nearly 20 years of experience as both a full-time and fractional COO, Jessica has a proven track record of guiding dozens of companies through the transition from startup uncertainty to operational excellence. She specializes in building the systems, metrics, and leadership structures required for sustainable scale, leveraging frameworks like the Five Facets of Business™ and EOS®. Known for her steady leadership and practical execution, Jessica is dedicated to helping founders bridge the gap between vision and measurable results to build resilient, high-performing organizations.

Business Operations Specialist

Kristine is a skilled operations professional, known for bringing clarity, structure, and follow-through to complex work. With a strong background in operations, process documentation, and systems coordination, she excels at turning ideas, notes, and in-progress thinking into organized, execution-ready outputs. Kristine has a sharp eye for detail, a natural inclination toward structure, and a calm, reliable approach that keeps work moving forward. Her experience supporting operational workflows, documentation, and marketing execution makes her a key contributor to delivering polished, consistent results that help the business run smoothly and efficiently.

Business Advisor | Executive Coach

Dave Newell is on a mission to align the misaligned. As a successful founder and CEO, he helps entrepreneurial leaders scale their businesses using the Five Facets of Business™ — a proven operating system built to bring strategy and operations into sync. Over the last decade, Dave has partnered with more than 150 businesses and 1,000+ leaders, helping them build companies that grow sustainably and operate with clarity, even when they step away from the day-to-day. His work sits at the intersection of leadership, systems, and sustainable growth — and he’s just getting started.

5 Facets of Business™ Consultant

Hannah is a master at following-through, leading groups of people, and making sure all the details are in line. She has served as a General Manager in start-ups, a Producer on film sets, continues to pursue acting, and has a strong ability to connect with people from all walks of life. On our team, she supports clients through the development of systems, processes and coaching, specializing in the implementation of project management softwares and practices with remote teams. 

Fractional CRO | Six-Sigma Blackbelt

Beth's journey to helping seed level and up organizations was sparked by scaling companies like Flexport, CH Robinson, SEKO and a plethora of AI/SaaS organizations. With a focus on GTM strategy, channel selling and bringing velocity to her clients’ growth, she has driven revenue growth from 0-$500M at 2 separate organizations through grit, process and cross collaboration. Beth is known as an empathetic and energetic leader. Her enthusiasm when she sees her customers make progress is contagious and one of the reasons she continues to support and grow her client base.

Fractional CFO | AI Consultant

Joe is a dynamic leader and CEO with over 25 years of experience in transforming the transportation and logistics industry through innovative technologies. As a leader for some of the largest logistics firms, he has a proven track record of leveraging advanced data analytics and custom software solutions to streamline processes, delivering millions in added value through technology automations. His visionary leadership and ability to modernize technology platforms have enhanced decision-making and efficiency across organizations. Joe is committed to driving digital transformation, making him a leader in AI-powered business strategies.