SMRT is Not SMART: The Hidden Danger of Overlooking Achievability
Jessica Lee Jessica Lee

SMRT is Not SMART: The Hidden Danger of Overlooking Achievability

We’ve all heard about SMART goals, right? Specific, Measurable, Achievable, Relevant, and Time-bound. Too often, when reviewing strategic goals with clients, I find that teams have instead set SMRT goals – missing the critical element of Achievability.

It’s understandable. The optimism and drive behind wanting to set a high bar are commendable. Leaders and teams naturally aim high, striving to push boundaries and achieve excellence. However, without considering achievability, this well-intentioned ambition can backfire.

Read More